Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

WWF - Miss Congeniality

January 30, 2000 | :30

A faux beauty pageant advertises a fake sport during the country’s biggest sporting event, one marked that year by a preponderance of dot-com advertisers. It was dissonant moment for viewers, perhaps. But a successful one, too, by some measures. Nine of the 10 websites with the most traffic after Super Bowl XXXIX were dot-coms, according to a study by Media Metrix. The other was WWF.com.

On display here, you’ll see the name and “scratch” logo of World Wrestling Federation, which changed its name to World Wrestling Entertainment in 2002 amid a dispute with another WWF, the World Wildlife Fund.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandWWF
  • Year2000
  • Agencyinternal
  • Superbowl #XXXIV
  • Quarter aired