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Wonderful Pistachios - Treadmill

February 05, 2017 | :15

"Treadmill," created by Wonderful Company's internal Wonderful Agency, was the latest ad in Wonderful Pistachio's campaign featuring Ernie the Elephant, a CGI character voiced by WWE star John Cena. Here Ernie has trouble with gym equipment that echoes Taylor Swift's mishap in a 2016 Apple spot.

Wonderful Pistachios hadn't been in the game since 2014 ("Get Crackin' America").

The ad was accompanied in the game by a Wonderful Pistachios sibling at the Wonderful Company, Fiji Water, whose "Nature's Gift" ad was also created by the in-house agency.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandWonderful Pistachios
  • Year2017
  • Agencyinternal
  • Superbowl #LI
  • Quarter airedQ1