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Virtual Reality’s Next Phase: Moving From Experimentation to Strategy

By Ryan Horrigan, Dan LaCivita, Resh Sidhu & Ann-Christine Diaz | May 09, 2016 |
Filmmakers, game developers, publishers, and marketers alike are falling in love with virtual reality, as the technology becomes a proven playground for creating immersive content. Yet, as the VR medium grows, quick experimentation will no longer suffice, and a proper strategy will be needed for success. Hear from the companies making big investments in VR, and the creative projects they’re developing. Learn which types of content are proving successful on VR and what can be done to further improve the experience for consumers.