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Turkish Airlines - Wonder

February 05, 2017 | :45

From his seat on a plane, and eventually from his seat on a mountain and a beach, Morgan Freeman spells out the value of world travel, including meeting people "to delight in our differences."

The 45-second spot, not pre-publicized like so many others in Super Bowl LI, was created by M&C Saatchi.

Airlines were never a huge presence in Super Bowl, but have stopped in from time to time, including American Airlines' narrative gems "Reward Trip" (1987) and "Pilot" (1988).

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandTurkish Airlines - Wonder
  • Year2017
  • AgencyM&C Saatchi/Istanbul
  • Superbowl #LI
  • Quarter airedQ4