"We hope the internet goes crazy."
That's what Amy Krehbiel, P&G associate brand director for Tide, told Ad Age the brand hoped to accomplish from its unprecedented Super Bowl ad in which Terry Bradshaw feigns a stain.
And now, inside the Procter & Gamble war room, during the Big Game, comes Tide's moment of truth. The millions spent, months of hard work and top-level secrecy are all coming to fruition in this 75 seconds.
Will America fall for the stain?