Sponsor Content by the Above the Clutter Series / What's This?
Great customer service—it’s the best kind of marketing. The ability for a company to say “We take care of our customer’s needs” is rare in a world full of comment sections where even the slightest bad experience can be posted and displayed to the masses.
The Home Depot’s declaration to the world is simple: Come learn from us, and go make something of your own. To find out how this works so well, The Home Depot CMO Trish Mueller reaches into the digital stratosphere, which in turn has given The Home Depot the opportunity to lead a revolution of do-it-yourselfers online.
In this a hyperconnected era where busy marketing executives have little time, “Above the Clutter With Pete Krainik” cuts through the jargon and the myriad links, sales pitches and distractions in an “Anthony Bourdain No Reservations” meets “Undercover Boss” style. In this candid and fun journey into the world of marketing, “ATC” dives into the complex issues currently facing today’s CMOs and marketers. Pete Krainik will dissect new marketing techniques and innovations directly from these industry giants. As any good marketer knows, identifying the problem is only half the battle. “ATC” will uncover and explore the solutions, tools and technology that CMOs are employing to bring their brands to the next level and cut through the clutter.