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Sprint Nextel - Locker Room

February 05, 2006 | :30

Sprint, which acquired Nextel in 2004, bought two 30-second spots in Super Bowl XL to promote two new, advanced phone services well before Apple's iPhone arrived to make it all seem routine: music downloads and live TV.

In “Locker Room,” two men compare phone features until it's time for one to demonstrate a "crime deterrent" feature.

Both spots were created by Sprint’s agency TBWA/Chiat/Day and directed by Bryan Buckley, who has directed over 50 Super Bowl ads since 2000, including FedEx's "Desert Island" and "Top Ten," Monster.com's "When I Grow Up," TurboTax's "Love Hurts," SodaStream's "Saving the World," CareerBuilder.com's "Monkeys" and Burger King's "America's Favorite." Production company: Hungry Man.

Agency creative director: Gerry Graf. Executive producer: Marianne Stephen Orent. Copywriter: Harold Einstein, Gerry Graf. Art directors: Harold Einstein, Gerry Graf.

Editorial: Mackenzie-Cutier.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandSprint Nextel
  • Year2006
  • AgencyTBWA/Chiat/Day
  • Superbowl #XL
  • Quarter aired