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Spike Lee on Clients, the Knicks and the Need for Change in Adland

By Rance Crain | February 17, 2017 | 3:30

Spike -- who was just inducted into American Advertising Federation's Hall of Fame -- said too many advertisers convince themselves they can reach black consumers with general advertising because they don't know "the code."

"I mean there are black and brown people who are presidents of NBA, and baseball, and other pro sports organizations, GMs, scouts, coaches," he said. "It's not perfect but ... they put Hollywood to shame, they put television to shame, and they put the advertising world to shame," Spike Kee said.