Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Programmatic: Buying With Computers Instead of People

By Ad Age Video | September 24, 2014 | 1:22
Explain It Like I'm Eight is a new video series from Advertising Age that looks to bring a little clarity to our jargon-filled world. Today's topic is programmatic buying. You might know that the textbook definition of programmatic refers to making data-optimized ad buys in an automated fashion. But do you actually know what that means on a practical level? Below, an explanation so simple a child can understand.