Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Marketer’s Playbook: Investing in Storytelling

By Marc Mathieu, CMO, Samsung | May 10, 2016 |
Consumers expect brands to move at their ever-increasing pace with marketing that captures their attention in inventive ways. With the recent “Why?” campaign, Samsung is answering the call of consumers by investing in disruptive storytelling. Hear how the company is writing a new marketing playbook that is at the intersection of technology and humanity.