Marketer’s Playbook: Investing in Storytelling

By Marc Mathieu, CMO, Samsung | May 10, 2016 |
Consumers expect brands to move at their ever-increasing pace with marketing that captures their attention in inventive ways. With the recent “Why?” campaign, Samsung is answering the call of consumers by investing in disruptive storytelling. Hear how the company is writing a new marketing playbook that is at the intersection of technology and humanity.