Making Social Commerce Stick

By John Collison, Chris Maliwat, Michael Yamartino & Maureen Morrison | May 10, 2016 |
With retailers eager to drive sales via social and mobile, and social networks seeking new ways to keep users engaged, commerce is poised to be the next evolution of social media. Yet, even with the increase of “buy buttons,” most platforms are seeing very little user adoption. Players in the social commerce arena discuss their efforts to make buying experiences on platforms like Twitter and Pinterest easier for users.