Ken Roman: David Ogilvy Never Wrote a Decent TV Ad

September 21, 2015 | 2:14

From his red suspenders to his abundant charm, David Ogilvy was the quintessential Mad Man.

From his red suspenders to his abundant charm, Mr. Ogilvy was the quintessential Mad Man. But unlike Don Draper or even Peggy Olsen, Mr. Ogilvy was first and foremost a print guy. Ken Roman, the former Ogilvy & Mather CEO who wrote "The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising,” takes us behind the ad legend.