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Hyperadoption and the Never-ending Age of the Customer

By James McQuivey, VP, Principal Analyst, Forrester Research | May 09, 2016 |
Consumers are moving from attention to intention to adoption faster than ever before, and smart CMOs will recognize this as an opportunity to create unprecedented digital relationships with their consumers. Based on findings from Forrester Research, learn how power has shifted from companies to consumers and how marketers can be successful in today’s world of hyperadoption.