This love story about monsters to market General Motors' Hummer brand wasn't brand-new when it ran in the Super Bowl, but that's where it put agency Modernista on the map. It also won over Ad Age reviewer Bob Garfield more effectively on the big-game stage.
GM also used Super Bowl XL to market Cadillac ("Chrome Couture") and the GMC Yukon ("Best Ideas").
Executive creative directors: Lance Jensen, Gary Koepke. Art director: Phillip Bonnery. Copywriter: Alex Flint. Agency executive producer: Charles Wolford. Senior agency producer: Eric Voegele. VFX: Method Studios. Sound Design: Stimmung. Editor: Avi Oron.Send credit info to SuperBowlAdArchive@adage.com.