Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

How Frito-Lay Got Caught In The Feedback Loop

By Ad Age Video | October 05, 2015 | 2:13
Frito-Lay North America CMO Ram Krishnan must balance the need to be consistent globally with a social media strategy that is far from one size fits all.