Hormel Chili - Out of Control

January 25, 1998 | :30

“Out of Control” by BBDO Minneapolis works hard to attach over-the-top, goofball excitement to a rookie Super Bowl brand from an unlikely big-game category. Together with "Bold Innovation," Hormel Chili's other ad in Super Bowl XXXII, it leaves a surprising impression.

The Hormel brand manager on the ads at the time, Jeffrey Ettinger, was named CEO of Hormel Foods in 2005. 

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandHormel Chili
  • Year1998
  • AgencyBBDO
  • Superbowl #XXXII
  • Quarter aired