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From Ads to Experiences

By Jill Cress, Allie Kline, Sandra Micek, Jeremy Jones & Adrianne Pasquarelli | May 09, 2016 |
The growth of digital continues to reshape consumers' expectations from brands. Now, the very notion of traditional advertising is being challenged like never before; the shift to creating more interactive experiences is well under way. Hear industry innovators discuss how they’re realigning to meet consumers where they are now, and where they’re heading next.