Ford tapped Kermit "It's Not Easy Being Green" the Frog to promote the environmental benefits of its Escape Hybrid in 2007's Super Bowl XL, which hosted not one but two ads for hybrids (see also Toyota's "Hybrid").
The 30-second spot, developed by JWT Detroit, kicked off Ford’s broader campaign for the vehicle, for which Kermit served as the official spokesperson/Muppet ("I guess it is easy being green!").
Kermit and many more Muppets would be back in the big game, again for an automaker, in Toyota's 2014 "No Room for Boring."
Director: Bruce Dowad. Production company: Bruce Dowad Associates.
Executive creative director: Tom Cordner. Executive producer: Jessica Carlson. Copywriter: Curt Catallo. Art directors: Todd Ruthven. Editorial: King Cut.Send credit info to SuperBowlAdArchive@adage.com.