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FedEx - Delivery for Oz

January 30, 2000 | 1:00

A FedEx truck is dropped in Oz, a la Dorothy’s house, but this time the arrival is intentional: There’s an important delivery of helium headed for the Oz welcome crew.

“Delivery for OZ” was another hit with the Ad Age ad review, which called out seamless digital manipulation of Munchkinland to allow FedEx to save the day: “Outstanding brand burnishing.”

The spot is also one of at least seven from BBDO in Super Bowl XXIV, on par with DDB Chicago (fueled by its work for Anheuser-Busch), and ahead of the rest of the pack.

The ad followed a FedEx/BBDO entry in the 1999 game ("Bolivia"). The shipping company then skipped the ensuing couple of Super Bowls before buying time for its 2003 classic "Desert Island."

Director: Joe Pytka, considered by some the father of modern Super Bowl advertising. Other Super Bowl spots in the Pytka canon include "Bolivia," Nike's "Stanley's Speech," Budweiser's "Clydesdale Team," Bud Light's "Applause," Gatorade's "23 vs. 39," Sony's "The Trip," Pepsi's "Goldfish" and "New Can," and Diet Pepsi's "Stunt Can," "Hip Hop Can," "Guy Watcher" and "Truck."

Editorial: Crew Cuts. Editor: Sherri Margulies. 

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandFedEx
  • Year2000
  • AgencyBBDO
  • Superbowl #XXXIV
  • Quarter aired