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Engaging Music Fans in a Digital World

By Seth Farbman, CMO, Spotify & Natalie Zmuda, Managing Editor, Ad Age | May 09, 2016 |
The music streaming battleground continues to intensify as more companies enter the market and as streamers demand unlimited, inexpensive music. Hear how market leader Spotify engages with today’s demanding music lovers and how community, strategic partnerships and data are at the heart of the company’s marketing.