Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Continental Tires - Cheap Ad

January 25, 1998 | :30

“At Continental we don’t make great tire commercials,” the bring-it-home concludes. “We make great tires.” It’s perhaps one of the greatest pitches in meta-Super Bowl advertising history, because the bulk of the ad is unquestionably not great, but it does go just far enough to keep viewers entertained. Compare it with other self-conscious Super Bowl ads including FedEx's "Apology," also of Super Bowl XXXII, LifeMinders.com’ “The Worst Commercial” of Super Bowl XXXIV in 2000, E-Trade’s “Wasting $2 Million” in the same game, and FedEx’s much more highly produced “Top Ten” of Super Bowl XXXIX in 2005.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandContinental Tires
  • Year1998
  • Agency
  • Superbowl #XXXII
  • Quarter airedQ1, Q4