Cadillac - Chrome Couture

February 05, 2006 | 1:00

General Motors in 2006 took a detour from its signature Led Zepplin-themed “Break Through” campaign, which it debuted during the 2002 Super Bowl, to instead feature the Escalade on a 100-foot-long, mirrored fashion runway in this Super Bowl XL ad also starring model Rachel Hunter and 250 extras.

The ad is classic Super Bowl spectacle, but executives were said not to be happy. Cadillac and the agency behind the pricey "Chrome Couture," its long-time shop Leo Burnett, split later that year following the arrival of a new ad chief at the brand from Hummer and cost-cutting measures at the automaker. 

Director: Jeffrey Plansker. Production company: Supply & Demand. Executive creative director: Tor Myhren. Executive producer: Jack Nelson. Copywriter: Jeff Cruz. Art directors: Brad Mancuso. Editorial: Rock Paper Scissors.

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  • BrandCadillac
  • Year2006
  • AgencyLeo Burnett
  • Superbowl #XL
  • Quarter aired