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Busch - Buschhhhh

February 05, 2017 | :30

Anheuser-Busch InBev gaveĀ its Super Bowl ad lineup some blue-collar appeal by dedicating one of its ads to its below-premium Busch brand.

Like Wendy's one-note ode to never-frozen beef in the same Super Bowl, Busch nails the execution of the lone joke here, an update on the brand's old TV ads making opening a can of beer into a sound of nature.

The spot was created by Interpublic's Deutsch New York, which won the account the August before the game.

Busch -- which was introduced in 1955 as Busch Bavarian Beer -- hadĀ never before run a Super Bowl ad, according to Ad Age records.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandBusch
  • Year2017
  • AgencyDeutsch
  • Superbowl #LI
  • Quarter airedQ1