The most popular commercial of Super Bowl XL according to USA Today’s annual Ad Meter, “Secret Fridge” via DDB Chicago shows a guy trying to hide his Bud Light from his friends -- only to expose it to strangers.
More than a decade later, some viewers (or at least ad-industry vets) would be reminded of "Secret Fridge" when they saw a Super Bowl entry from King's Hawaiian bread ("False Cabinet").
Director: David McNally. Production company: Villains. Director of photography: Bojan Bazelli. Producer: Darrin Ball.
Chief creative officer: Bob Scarpelli. Group creative director: Mark Gross. Creative director: Dan Fietsam. Art director: Steve Bougdanos. Copywriter: Patrick Knoll. Executive producer: Marianne Newton. Visual effects: AXYZ. Editorial: Panic & Bob. Editor: David Baxter.Send credit info to SuperBowlAdArchive@adage.com.