×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Bud Light - Elevator

January 30, 2000 | :30

When a guy's arm gets caught inside a departing elevator, strangers drink his beer. This DDB Chicago spot is not from the heartwarming school of Super Bowl advertising. It is, however, Bud Light’s solo entry in the 2000 Super Bowl, when Anheuser-Busch turned over the bulk of its expensive air time to the marquee brand. Bud Light would close the gap some in 2001 and by 2002 take its turn in the majority.

Send credit info to SuperBowlAdArchive@adage.com.
  • BrandBud Light
  • Year2000
  • AgencyDDB
  • Superbowl #XXXIV
  • Quarter aired