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Bob Kuperman: VW Ads Wrote Themselves

September 21, 2015 | 2:17

Bob Kuperman almost passed on the opportunity to be part of one of adland's hottest agencies and most-salivated over accounts. When the call came in from DDB asking Mr. Kuperman to join, he refused, because the $65-a-week salary was less than the $85-a-week he had been earning. If he hadn’t relented, a classic VW commercial might never have been created.