Behind The Work Series: Unique Digital Experiences

By Lexus and UNIT9: “Elevate” | May 10, 2016 |
UNIT9 partnered with Lexus and Team One to create “Elevate,” a cinematic virtual reality experience starring famed pro cyclist Christian Vande Velde. Viewers see the world from Christian’s perspective, as he rides through a 360º view of the iconic mountains in Malibu. Find out the inspiration behind the making of this film and hear first-hand the challenges and opportunities for branded content VR.