Behind The Work Series: Unique Digital Experiences

By Royal Caribbean and MullenLowe: “Come Seek Live” | May 09, 2016 |
Royal Caribbean inspired wanderlust in real time by projecting live Periscope streams from one of its cruise ships across 76 digital billboards in New York City. Hear how the dream-vacation purveyor and its agency MullenLowe overcame technical and creative challenges to create this groundbreaking campaign.