Behind The Work Series: The Best in Branded Content

By GE and BBDO New York, The Grid and Panoply Media: “The Message” | May 09, 2016 |
“The Message,” a podcast that rose to No. 1 on iTunes after 1.2 million downloads, is a hit with sci-fi fans. GE, collaborated on the creation of "The Message" with BBDO New York, custom media agency The Grid and Panoply Media. In the wake of the “Serial”-driven podcast renaissance, find out how GE Podcast Theater was re-launched by a brand with a rich tradition of storytelling.