Sponsor Content by the Above the Clutter Series / What's This?
When you're dealing with a brand that doesn't have a tangible product to sell, your marketing game must be top notch. With the Grammys, for example, it’s not just, "Watch the awards show and we're done." Enter the Grammys’ CMO Evan Greene. Here he shares his knowledge about marketing for a well-known organization that celebrates artistry and empowers musicians and their fans worldwide through programs for brands, bands and fans. When the Grammy Awards show is over, the marketing is just getting started.