Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


So You Think You Know The Upfronts

Antiquated? Maybe.

But the upfronts are no joke.

There is some $20 billion at stake in the annual marketplace, with broadcast TV networks selling upwards of 75% of their upcoming commercial inventory, and cable channels selling more