Advertising Age

VIDEO

Digital Crash Course: The Great Audience Migration

Changing audience behaviors are upending traditional ratings systems with consequences reaching far beyond the hunt for new total audience numbers.

Cord Cutting And Cable's Decline

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Cord Cutting And Cable's Decline

1:50

How Much Is A One-Million-Person Audience Really Worth?

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How Much Is A One-Million-Person Audience Really Worth?

2:05

Is TV A Bubble Ready To Burst?

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Is TV A Bubble Ready To Burst?

2:45

From Buyers to Sellers: Chasing TV's Long Revenue Tail

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From Buyers to Sellers: Chasing TV's Long Revenue Tail

2:00

The Dire Need For New Measurement

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The Dire Need For New Measurement

1:30

Where Have TV's Eyeballs Gone?

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Where Have TV's Eyeballs Gone?

1:45