agency at a glance

Winsper, a member of Worldwide Partners Inc., is an independent firm based in Boston, MA. We specialize in The Business of Marketing by offering clients what they need most: measurable marketing ROI, innovative strategy, customer engagement, and executive leadership.

Strategic Partnerships:

Marseli, a marketing and sales insight and integration company
Meridian Group, a full-service PR firm specializing in building premium brands
Radium, an expert in search and social media optimization
SHIFT Communications, an impact-driven public relations agency, delivers measurable, no-hype performance
Worldwide Partners, Inc. (WPI), the world's largest international network of owner-operated advertising and marketing communications companies

Awards

Adweek Top 25 Agency New England 2007-2010
BtoB Top Agency 2005-2011
Top Direct Firm National 2006-2011
Top BtoB Ad Agency National 2005-2011
BBJ Pacesetters Fastest Growing Company New England 2003-2009

clients

contact us

Winsper
115 Broad Street
5th Floor
Boston, MA 02110
617.695.2900

Kelly Cashman
Director, Strategy and Business Development
617.695.2900 Ext. 133
kcashman@winsper.com

www.winsper.com

Winsper is in The Business of Marketing

We can help you turn your marketing investment from red ink into black, by providing solutions and services that have a measurable, positive economic impact on your business. CMOs need to run marketing organizations as businesses by demonstrating their revenue contribution to the company.

With years of experience with global, complex B2B companies, Winsper provides expert business and marketing strategy, and solutions for C-level executives, including:

Our unique Enterprise Marketing ROI (EMROI) model measures over 50 KPIs, providing insights into Business ROI, Customer ROI, and Marketing ROI.

Enterprise Marketing ROI™

Get complete visibility and actionable insights with best-in-class enterprise marketing ROI reporting.

Innovation Strategy

Tap into revenue-generating ideas that address customer needs and accelerate business value.

Business Leadership

Take advantage of our in-sourced executive leadership to help transform your marketing organization to be better aligned with the company's business strategy.

Customer Engagement

Capture market share with highly-integrated communication campaigns to build your brand over time, and sales overnight.

success story

Challenge

A multi-national, publicly held company in-sourced Winsper as the Global Chief Marketing Officer for 13 months after the VP of Marketing post had been vacant and immediate leadership was needed to manage the department with over 29 different costs centers.

Execution

Winsper helped develop and launch the first ever global planning and deployment process in the Americas, APJ, and EMEA regions. The initiative cut across dozens of work streams, including marketing operations, fiscal management, global brand management, and condensing vendor eco-system.

Results

Business: Reduced budget by $5M; saved $200K on agency fees; saved 50% in global media; improved MIBs to 1:37
Department: Universally adopted lead scoring model; global KPI visibility; deployed marketing automation and Digital Asset Management systems; 100% global compliance
"Winsper provided some very innovative strategic thinking and creativity for our entire organization for the first ever global branding and lead generation effort across all media channels."

John O'Hara
President, Pitney Bowes Software