Winsper is in The Business of MarketingWe can help you turn your marketing investment from red ink into black, by providing solutions and services that have a measurable, positive economic impact on your business. CMOs need to run marketing organizations as businesses by demonstrating their revenue contribution to the company.
With years of experience with global, complex B2B companies, Winsper provides expert business and marketing strategy, and solutions for C-level executives, including:
Enterprise Marketing ROI™Get complete visibility and actionable insights with best-in-class enterprise marketing ROI reporting.
Innovation StrategyTap into revenue-generating ideas that address customer needs and accelerate business value.
Business LeadershipTake advantage of our in-sourced executive leadership to help transform your marketing organization to be better aligned with the company's business strategy.
Customer EngagementCapture market share with highly-integrated communication campaigns to build your brand over time, and sales overnight.
ChallengeA multi-national, publicly held company in-sourced Winsper as the Global Chief Marketing Officer for 13 months after the VP of Marketing post had been vacant and immediate leadership was needed to manage the department with over 29 different costs centers.
ExecutionWinsper helped develop and launch the first ever global planning and deployment process in the Americas, APJ, and EMEA regions. The initiative cut across dozens of work streams, including marketing operations, fiscal management, global brand management, and condensing vendor eco-system.
ResultsBusiness: Reduced budget by $5M; saved $200K on agency fees; saved 50% in global media; improved MIBs to 1:37
Department: Universally adopted lead scoring model; global KPI visibility; deployed marketing automation and Digital Asset Management systems; 100% global compliance
"Winsper provided some very innovative strategic thinking and creativity for our entire organization for the first ever global branding and lead generation effort across all media channels."
President, Pitney Bowes Software