Increasingly, Chief Marketing Officers are being held accountable for revenue performance. But most marketers still lack the tools and processes that enable them to play a more direct role in driving revenue. And 70% of revenue growth initiatives sink because of an ongoing disconnect between marketing and sales.
Marketers everywhere should be revamping their digital marketing strategy to cope with the mobile takeover. Make no mistake about it, the mobile revolution has arrived. Creating a web strategy to deal with the rise of mobile devices boils down to three primary options: Developing a Native App, designing a separate Mobile Site, or recalibrating your primary website with Responsive Design.
Smartphone adoption is changing the way businesses market and advertise. It's critical that you have a well-thought-out strategy for marketing to smartphone users. People who find your business on their smartphones would rather call you than fill out a web form.
The past few years have witnessed profound changes in how marketers do their jobs. Today's modern marketer faces a new paradigm of inbound marketing programs driven by digital channels, served by multiple touches, and measured by sophisticated technologies—and where data analysis is king. It is a daunting new world that marketers are negotiating, often with limited budgets and staff.
In this white paper we will explore marketingʼs role in filling the sales funnel, and the barriers to successfully doing so. We will offer as well considerations toward achieving the kinds of revenue potential of which modern marketing increasingly is capable of achieving.
In this report, Enterprise Resource Group (ESG) takes Soonr on a test drive to show marketers working in dynamic teams how they can create and publish compelling content using an online file sharing and collaboration service. This report provides an end user point of view of a file sharing and collaboration service with a simple and intuitive experience for marketers, especially using and iPad or other mobile devices.