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BtoBlog: Blog Post of the Day |
Posted by:
Ginger Shimp, Marketing Director, SAP America
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FEATURES
GUIDES
RESOURCES
MEDIA BUSINESS
ABOUT US
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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-up with John McDonald, VP-marketing, British Airways
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This resource is for white papers. This information is made available to BtoB's audience courtesy of our sponsors. By registering for and downloading a whitepaper you may be contacted by our sponsor. |
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Mouseover Whitepaper Title for Details
- ANALYTICS
- Translating Web Data into Valuable Business Insights
Brought to you by:VisiStat
- Website visitors are one of the most valuable sources of qualified sales leads available to your business. The problem is, only 2-3% of your website's visitors actually identify themselves. The other 97% remain anonymous. You can even find out how the other 97% got to your site, and what specific products or services they are looking for. Turn your website visitors into sales leads.
- Web Analytics: Practices and Trends from The Field
Brought to you by:BtoB and Adobe
- BtoB conducted an extensive study in May 2011 of 458 marketers and other executives on their views about and practices involving Web analytics, its top value propositions, and challenges to adoption. This whitepaper presents those findings, as well as suggestions for the future.
- CONTENT MANAGEMENT
- Forrester Report: Key Success Factors for Taking Chat International
Brought to you by:Lionbridge
- Global organizations are increasingly turning to chat to expand their online support options. Forrester's Diane Clarkson reveals how to take the benefits of your chat program – improved customer satisfaction, increased sales, lower support costs – international. Learn how to easily integrate with common chat applications to enable your English speaking agents to communicate.
- Modern Marketing and Cloud Content Management: The New Path to Productivity
Brought to you by:Box.net
- Marketing departments have never been under greater scrutiny and pressure to perform. Traditional tools for sharing marketing content may actually prevent marketing departments from being more productive and meeting their substantial new demands. Cloud content management (CCM) can empower the modern marketing department. Learn how by downloading this whitepaper now.
- CONTENT MARKETING
- Supercharge Your B2B Content Marketing Efforts with Interactive Audio
Brought to you by:Cinchcast
- According to a recent research report from the Content Marketing Institute1, nine out of 10 organizations leverage content marketing to achieve their overall B2B marketing objectives. These stats are not surprising, as engaging, high-value content has proven to be one of the most effective ways to activate prospects and customers.
- Technology Marketing Report: How to Create Content that Keeps Your IT Prospects Engaged
Brought to you by:Realtime Publishers
- Nurturing your prospects towards a buying decision requires you to deliver the right content at the right time. We examine IT prospects' most frequently asked questions and categorize them into five topical areas. Understanding these areas will enable you to create content that successfully engages your prospects and advances them towards a buying decision.
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CONVERSION STRATEGIES
- B2B Landing Page Optimization Guide
Brought to you by:Ion Interactive
- Learn the B2B optimization tips that drive higher conversion rates! 1) Quickly perfect targeted landing pages. 2) Discover what to test and when. 3) Get started with sample test plans. 4) Increase MROI with best practices.
- E-MAIL MARKETING
- 7 Email Marketing Trends You Cannot Ignore
Brought to you by:Net Atlantic
- As you plan for 2012, use the seven email marketing trends to guide your marketing initiatives. Download Net Atlantic's white paper to learn more about how to optimize your email marketing for the modern marketing era
- EVENT MARKETING
- The State of B2B Event Marketing
Brought to you by:Marketo and BtoB
- BtoB and Marketo Inc. conducted an extensive survey in June 2011 of 309 b-to-b marketers and other executives about their views on event marketing, and how their efforts can be improved. This white paper presents those findings, as well as suggestions for the future. From in-person events to virtual shows, event marketing is a critical aspect of a savvy marketing mix.
- Best Practices for integrating smart technology solutions into your live events
Brought to you by:EWI Worldwide
- When it comes to technology - it's not what you have, it's how you use it. Discover best practices for integrating smart technology solutions into your live events. Whether it's a tradeshow, user conference or retail launch - make your brand story come alive.
- 8 Ways to Create Engaging Live, Virtual and Hybrid Events
Brought to you by:Live Marketing
- Ready to take your events from blah to WOW? Learn how to create a marketing program for live, virtual or hybrid events that will increase lead generation, create more engaged attendees, drive company awareness and achieve better ROI.
- Delivering High-Value Experiences to Customers:
How Proprietary Events Leverage The Power of Partnership
Brought to you by:MC˛
- Many marketers are faced with scaled-back budgets or defending strategies regarded by some as extravagant, such as events. This introductory guide shows that when done right, proprietary events offer high value to customers and an opportunity to meet expenses.
- LEAD GENERATION
- 2011 Demandbase B2B Website Demand Generation Survey Results
Brought to you by:Demandbase
- The recently published "2011 National Website Demand-Generation Study" reveals the ways in which corporate websites are not performing to their potential, especially in terms of tracking unidentified site visitors and generating new, high-quality sales leads.
- Lead Generation from Start to Finish: A Marketer's Reference Guide
Brought to you by:emedia
- You're a marketing manager for a B2B company, developing a content marketing strategy to generate leads. What collateral & offers would your audience respond to? How do you exploit synergies between collateral and their promotional channels? Get our insights on these and other questions and see a complete, step-by-step B2B lead generation content plan.
- 6 B2B Strategies to Generate More Online Leads
Brought to you by:Ion Interactive
- Gain insights to increase conversions and decrease cost -per-lead. Learn the six strategies that drive results at the world's top brands. Answer questions like, how much is too much in a form, what can you do to reduce your bounce rate, and more.
- MARKETING AUTOMATION
- Lead Nurturing Best Practices
Brought to you by:OppSource
- Lead nurturing is about more than automation. It's about personal connection. Unfortunately, many so-called lead nurturing companies haven't received that memo. Don't risk your organization's time and money on incomplete lead nurturing solutions. Learn the five essential steps for effective lead nurturing in the new white paper, "Lead Nurturing Best Practices."
- MARKETING METRICS
- 5 Questions Keeping Marketers Up—and 5 Experts with Answers
Brought to you by:Silverpop
- Learn how you can get better positioned from a strategic standpoint and conquer new opportunities that lead to more buzz, conversions and revenue by addressing the five key questions marketers should be asking themselves.
- Marketing Lead Data: Five Steps to Higher Revenue
Brought to you by:ReachForce
- Quality data is the foundation of marketing success and bad information results in wasted promotion costs, poor response, and missed opportunities. This ReachForce whitepaper describes how you can put in place a long-term data quality strategy that identifies the most important problems, finds solutions, and continuously increases data quality over time.
- ONLINE ADVERTISING
- The Practical Guide to B2B Branding Online
Brought to you by:Bizo
- Generate awareness, increase leads, and drive revenue with your B2B brand. A successful B2B brand can have a real impact on sales and revenue. To understand branding's role in B2B marketing and sales, and to start strengthening your own strategy, read "The Practical Guide to B2B Branding Online" -- a must-read primer for every online marketer in the B2B space.
- ONLINE MARKETING
- SEARCH
- Earned Media Optimization: The Integration of SEO and Social Media
Brought to you by:The Search Agency
- Search engines are indexing more social content. And social signals are becoming a bigger part of Google and Bing's algorithms. In this paper, we outline best practices for building and engaging a social community and creating socially-driven, keyword-optimized content to drive efficiency across online marketing channels and improve the ROI of your search and social marketing efforts.
- VERTICAL MARKETING
- The Senior Finance Team and Corporate Purchasing Decisions
Brought to you by:CFO
- CFO magazine explored trends in the procurement of technology, financial services and other services by U.S. corporations. The study, “The Senior Finance Team and Corporate Purchasing Decisions" identifies the extent and types of purchases that companies will make, the role of the finance team in corporate purchasing decisions, the criteria used for vendor selection, and more.
- WEB CONTENT
- 4 Ways to Increase Online Engagement and Revenue with Interactive Audio
Brought to you by:Cinchcast
- As the old adage goes, content is king. It is great content that attracts an audience to your site and it's great content that keeps them there and ensures they will come back. Not many online publishers would argue with this, as engaged, loyal, growing audiences drive positive revenue performance.
- Translation Tips for Marketing Professionals
Brought to you by:Cloudwords, Inc.
- It's another tough week at the office – you're in the middle of a huge marketing campaign to support the company's flagship product launch. During a routine visit, your boss drops the bombshell – a global product launch is needed to grab the competitive advantage. Read these 7 simple tips for managing successful translation projects.
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Find out how to get your whitepaper in front of leading marketing industry professionals- contact David Bernstein, associate publisher, at (212) 210-0782 or dbernstein@crain.com. |
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