Brought to you by: TIE Kinetix
Perhaps you as a vendor are relying increasingly on your indirect channel for a greater share of revenue. Or maybe the indirect channel is simply an important contributor to your overall revenue mix. Either way, it's critical to help your partners be effective and successful marketers of your brand & product portfolio.
Brought to you by: Marketo
The smart management of marketing technology is what gives a company an advantage over the competition today. More tools than ever before are available to scale marketing efforts, cast a wide net and reach a large audience, while capturing an inbound prospectʼs propensity to buy in real time.
Brought to you by: Pardot
Marketing automation and CRMs are complementary tools that only reach their full potential when paired together. Not only can these tools improve marketing and sales alignment, they can also provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI.
Brought to you by: ReachForce
Lead generation is an ongoing challenge for b2b marketers. And with event lists, sales lists, web leads, legacy names, data integrity and visibility is a huge problem. Add in job and other changes that cause over 2% of the database to go bad every month, and the problem keeps compounding. How much is this costing your business - and how much revenue can be immediately unlocked when it's clean?
Brought to you by: Soonr
Brought to you by: Oracle | Eloqua
This study, conducted by BtoB and sponsored by Oracle Eloqua, presents findings, including benchmarks that define the "ideal" Modern Marketer among small-to-midsize companies. It also compares these findings with the experiences of companies overall. Prominent are key takeaways for what the findings mean, and considerations for the future.