BtoB Webcasts bring together business-to-business marketers and experts for discussions about the strategies and tools marketers are using to reach their target audiences. For more details about each event, click on the appropriate link below. By registering for a webcast, you may be contacted by the webcast's sponsor.

Why Busy Marketers Heart Marketing Automation: Delivering a Better Buyer Experience While Increasing Efficiency

The email marketer, the demand generation manager, the SEO guru, the social media expert... none of these people want to be alone (especially not on Valentine's Day), and they can't stand alone and be successful. Today, in order to effectively drive revenue you must be everywhere your target audience is, all the time. Enter marketing automation. While well known as a tool for improving sales and marketing alignment, marketing automation can also help improve efficiencies within the marketing department itself...what's not to love?

February 14 - 2:00pm ET / 11:00am PT

	Webcast Benchmarks: Best Practices for Blockbuster Performance
	In 2011, ON24 helped enterprise organizations deliver over 20,000 webinars for marketing, training and corporate communications. We have captured the results and best practices from these events to create our Annual Webcast Benchmarks to help you improve the value of your 2012 events for both you and your customers. Tuesday, January 31 - 2:00pm ET / 11:00am PT

Outlook 2012: Marketing Priorities and Plans

How are two top b-to-b marketers planning to allocate their spending in 2012? Find out in this webinar which will feature top-line findings from the "2012 Outlook: Marketing Priorities and Plans" survey, as well as a panel discussion of marketing plans, trends and strategies for this year. The discussion will hone in on specific plans for different types of media, online marketing, social media marketing, traditional advertising and more.

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	Jumpstart Your 2012 Video & Social Media Marketing Strategy
	As you start thinking about your 2012 marketing plans, there has never been a better time to learn how video and social media tools can increase the impact of all your marketing campaigns. NOW AVAILABLE

State of BtoB Event Marketing

From in-person events to virtual shows, event marketing is a critical aspect of a savvy marketing mix. In-person events are still extremely important to marketers but the flexibility and simplicity of virtual events has made them increasingly prevalent. All told, event marketing represents one fifth of the marketing budget.

Clearly this is something that cannot be ignored. Events are natural lead generators which provide unmistakably measurable ROI.

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Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising

This presentation will cover what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Advertising self-regulation and compliance and the latest trends in behavioral advertising will also be discussed. Register now for this 45-minute interactive session, designed for, and presented by, online advertising and brand experts.

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	How B2B Marketers Can Get More Social
	In this webinar, we will highlight ways B2B marketers can join the social media party—and deepen relationships with friends and followers who are already there. Now Available

Emerging Trends in Marketing Operations & Marketing Automation

In this session B2B offers a viewpoint on the demand, application, and emerging opportunities for these two vital marketing technologies.

Included is a case study from Huddle, an essential provider of content management. Huddle has leveraged its business through a marketing automation foundation. This research webinar is certain to provide perspective on these technologies both from the strategic and tactical.

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Emerging Opportunities - Part Two: How to Capitalize on B2B E-Commerce?

"There is no difference between B2C and B2B e-commerce." How many times have we heard that all
e-commerce is the same?

In B2B e-commerce the mechanics are complex requiring frequent iterative adjustments as technical specifications, end-user goals, and multiple stakeholders participate in the process. B2B e-commerce does not advance in a straight line, but as a web of inter-connected decision points.

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	How to Increase Engagement and Revenue with Interactive Audio
	In this webcast, we'll highlight four simple strategies for integrating audio into your content strategy to increase online engagement and revenue while saving time and money. We will also feature case studies on how online publishers such as UBM are using online audio to drive tangible business results. NOW AVAILABLE

	How to think like an editor: A marketer's toolkit for creating dynamic digital content
	This webinar will show marketers how to use proven editorial techniques to create and coordinate dynamic digital content that demands a user's attention. It's not enough to have a CEO blog. We'll show you how to transform your brand into a resource for your prospects and customers. NOW AVAILABLE

UnMarketing: Top Tools and Techniques for Engaging Your Audience Online

Sales, marketing and customer service have changed incredibly over the past few years – engagement is now king. It's no longer a question of “if” your customers are talking online, but “when” and “where.”

Join this webinar to have Scott Stratten, author of UnMarketing, walk you through the landscape of online engagement and show you the innovative tools and techniques of today's best marketers.

NOW AVAILABLE

	Harnessing the 7 Elements of Social Data to Uncover Key Customer Insights
	Join Jeremiah Owyang, Industry Analyst at Altimeter Research and Steve Woods, Founder & CTO of Eloqua as they unpack the critical elements of social data that every marketer needs to understand to develop better profiling, segmentation and communication strategies. NOW AVAILABLE

Emerging Opportunities in B2B E-Commerce - Part One: Strategies and Insight

Most users expect to be able to download software quickly and easily from “app stores” or similar environments. This new expectation, which originated with B2C buyers, is driving B2B buyers to demand the same for their business purposes. This trend should not be ignored by companies looking to reach the largest population of customers and prospects. The first part of this webinar series will give you insight how buyers are making software purchases and how you can capitalize on these trends.

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How to Double your Event ROI by Infusing Digital Best Practices

Event marketing is changing and transforming rapidly. It isn't surprising that the top two reasons why companies host events are to educate and generate leads.

Learn how, with just a fractional redirection of event spend into pre-, during- and post-event digital budget, you can take your event success to the next level, completely outflank the competition, and make your field marketing and sales organizations gleefully happy (not to mention your prospects and customers).

NOW AVAILABLE

2011 Texterity/BPA Mobile App Survey Results:
Tablets and Smartphones Inspire Publisher Innovation

In this webinar, Texterity shares findings from their 2011 BPA Worldwide-certified survey on the Mobile Magazine Reader. Results from 5,000+ magazine app readers shed light on how readers consume, share and take action on magazine content in apps. Join us as we discuss the latest in cross-platform publishing, readership patterns and mobile advertising. Through real-world examples, see how B2B, consumer, and association publishers are leveraging the iPad and mobile devices to become a go-to source for their audiences.

NOW AVAILABLE

TRENDS IN MARKETING TO CORPORATE AMERICA: Shifts In Purchasing Influence, Perceptions Of Vendors, Media Engagement

As corporate America works to emerge from the long economic slowdown, distinct changes are impacting the way vendors must bring products and services to market. Those identified in an independent research study sponsored by CFO Publishing and conducted by Martin Akel & Associates, include expansion of expenditures on selected products and services, the rising influence of the financial team, and demands for changes in the way vendors relate to buyers.

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What Marketers Want from their Media Partners: Marketing Services Edition

Marketers are increasingly expecting more from their media partners, which suggests a greater need for publishers and media outlets to provide powerful alternatives to traditional advertising. Already publishers are offering webcasts, virtual events, website development, lead nurturing and email marketing programs, to name a few. This webinar will look at how these elements are being used by savvy marketers.

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From Caveman to Customer: What the Evolution of Storytelling Means to Marketers

The very nature of human socialization has evolved. Marketers know this all too well and have had to change the way they reach and engage with their customers. The “tools” we use to communicate have become more sophisticated and marketers must be relevant or risk extinction. This webinar will explain the biological reasons why humans desire to connect with each other socially and the practical applications of modern marketing that will help connect customers with your brand.

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Video Marketing Success – The Video Strategy Framework

There's no one way to do online video right—but there is a right way to develop the ideal online video marketing strategy for your organization. This video framework provides a clear, coherent way to evaluate your current online video performance and identify measures to increase your success. Marketing considerations, best practices, and solutions are discussed for all eight aspects of a complete online video strategy: Mix, Quantity, Quality, Discovery, Distribution, Devices, Monetization, and Analytics.

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	How to Be a Lead Management Champion: Building Nurturing Campaigns That Win
	Nurturing has become increasingly critical to b-to-b sales and marketing executives who understand that demand created is often not ready to send to sales right away, or will be disqualified by reps for a variety of reasons. But what constitutes a complete, highly strategic nurturing approach vs. just a one-and-done tactic? NOW AVAILABLE

Unforgettable: Making Marketing Webinars More Memorable

Business professionals and decision-makers are constantly bombarded with messages. How do they cope? They ignore most of them. Join this session to learn actionable strategies that will transform your marketing webinars so they get noticed and remembered. If you're looking to rev up your online content and delivery style, come and learn about the latest research findings on what an audience finds memorable, what they act on, and what this means to the design of your business content. Some of the findings will surprise you.

NOW AVAILABLE

	How to Create Webinars That Engage
	Turn your webinars into conversations with these cornerstone techniques for building and delivering presentation that will motivate your audience to action. NOW AVAILABLE

	"Who are you talking to?" OR "You talking to me?" 7 Ways to Fuel High Performance B2B Marketing
	The best messaging, graphics, and drip campaigns won't work if they're sent to the wrong person at the wrong company. This webinar will focus the ‘who' in your campaign strategy. NOW AVAILABLE

The Law of Eternal ROI: B2B Customer Lifetime Value through Renewals

It's a marketer's dream that their company can establish such loyalty that the customer won't ever leave them for their competitors. But in today's highly competitive landscape, it's increasingly difficult to keep your business customers loyal to your brand year after year. Nonetheless, by making it easy for them to renew, you're one step closer to retaining the customer at minimal expense.

NOW AVAILABLE

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