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By Sandra Zoratti,
VP-marketing, Ricoh Co.
SPECIAL REPORT
LEAD GEN
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BtoB WEBINARS & WEBCASTS
BtoB Webcasts bring together business-to-business marketers and experts for discussions about the strategies and tools marketers are using to reach their target audiences. For more details about each event, click on the appropriate link below. By registering for a webcast, you may be contacted by the webcast's sponsor.
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Hit the Road: Best Practices for B2B Mobile Marketing |
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This webinar will look at how top b2b marketers are meeting these challenges head on. We'll examine how mobile email is different from regular email, what makes a successful b2b app, and what a b2b audience expects from a mobile marketing experi-ence. The webinar will also consider the power of brevity for mobile communications and how to take advantage of the geographical targeting that mobile offers.
Thursday, May 23 — 2:00pm ET / 11:00am PT
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The Art and Science of Lead Generation |
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While most marketers understand the importance of a well-oiled lead generation machine, they still face fundamental questions. What is the best way to attract a lead’s attention in the first place? How can you measure and document lead gen success? What’s the best way to execute a lead gen campaign? This webinar will answer all these questions and more.
Thursday, May 30 - 2:00pm ET / 11:00am PT
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Marketing Automation: The Power and the Glory |
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Clearly, marketing automation is an important part modern marketing, but many marketers still face challenges. Why are sales and marketing still poorly aligned? How can I better understand my audience and give them the right content, in the right format, at the right time? This webinar will answer these questions and more.
Wednesday, June 12 - 2:00pm ET / 11:00am PT
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Email Marketing: Best Practices in a Multichannel, Multi-Device World |
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Email Marketing: Best Practices in a Multi-Channel, Multi-Device World will look at the current trends in email marketing, how marketers are allocating budgets, and the challenges and opportunities b2b marketers face. What's more, we'll hear from top b2b marketers who will reveal their own best practices for creating successful campaigns.
NOW AVAILABLE
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Connect with the Connected: How brand leaders are building mobile relationships |
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Early mobile brand leaders are moving fast to capture a place on customers' devices, adapting to the new mobile paradigm where relevance trumps reach. Brands that use everything they can learn about customers to drive personalization and value into their mobile connections are winning. This webinar explores Mobile Relationship Management strategies that create enduring connections between brands and their customers.
NOW AVAILABLE
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The Evolving B2B Purchase Process: Conquering Unpredictability with Full-Funnel Marketing |
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Marketing has changed dramatically over the past few years, perhaps most profoundly—thanks to rapidly evolving marketing technology—in its increased potential for driving sales. More and more, marketing executives have a seat within the executive suite and a stake in business success. Marketing compensation and budgets often are tied to real business outcomes, and marketing and sales are working together more closely than ever.
NOW AVAILABLE
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Five marketing technologies to invest in besides automation |
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New marketing technologies arrive daily, promising to help you launch more marketing programs, capture more conversions and deliver higher revenue in less time than ever before. While no tool magically delivers perfectly planned and executed end-to-end marketing campaigns, some technologies can provide information that helps you hone your programs.
NOW AVAILABLE
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6 Weeks to a Great Webinar |
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Webinars can be an essential part of a b2b content marketing mix. But so many marketers are using them, the challenge is standing out from the crowd. Whether you're an experienced webinar deliverer or you're wondering how to get started, you'll want to join us for this engaging, informative and valuable one hour webinar.
NOW AVAILABLE
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Social Media Marketing: How it Works for B2B |
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This webinar will help you understand how savvy marketers are creating, managing and measuring social media marketing campaigns including both organic and paid social. We'll look at the social media experience curve, ROI, satisfaction ratings, social monitoring tools, and spending on social media advertising.
NOW AVAILABLE
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Defining the Modern Marketer: From Real to Ideal |
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This webinar will explore the elements of modern marketing that marketers are employing today, as well as their views of what constitutes the “ideal” marketer and possible means of reaching that level. Featuring presentations by John DiStefano, research director at BtoB and Megan Eisenberg, VP of Demand Generation, at Docusign, this webinar will provide an overview of the marketing landscape along with the best practices of marketers working at the top of their game.
NOW AVAILABLE
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Beyond Advertising: How Content Marketing Can Attract and Retain Prospects |
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Good content must be rendered as vital information, an educational tool in the decision-making process. In short, marketers must begin to think like publishers; they must give their prospects the information they need, not the information they think they need. This webinar will help you do just that.
NOW AVAILABLE
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The Perfect Blend: Facebook and LinkedIn for Lead Gen |
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Facebook and LinkedIn are powerful tools for getting new B2B leads. Mix the networks well, toss in the right marketing tactics, and you'll leave people hungry for more. Join Brian Carter, best-selling author of Facebook Marketing and LinkedIn for Business, as he shares the ingredients of a successful social media system for B2B lead generation. Hear examples from super-effective companies like Eloqua, Marketo and HubSpot.
NOW AVAILABLE
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Annual Webinar Benchmarks Report |
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Webinars have become a top-tier tool for marketing, training and corporate communications. As the global leader in webcasting solutions, ON24 supports over 25,000 webinars a year, giving us a unique view of what makes a successful event. Each year ON24 surveys the results of hundreds of webinars, from companies of all sizes, for the annual "ON24 Webinar Benchmarks Report."
NOW AVAILABLE
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Outlook 2013: Marketing Priorities & Plans |
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Despite continued economic uncertainty, 49% of b-to-b marketers plan to increase their marketing budgets this year with the majority of the spend going to web-based campaigns, according to BtoB's Outlook 2013: Marketing Priorities and Plans survey.
NOW AVAILABLE
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What can virtual presenters learn from pick-up artists? |
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Throw out everything you know about virtual presentations. The world has seen so many, and audiences have grown tired. One way to fix lack of attention is to take virtual presentations completely apart and rebuild them piece by piece. This way, we make sure that each component is functioning at the highest level, and you can get attention again.
NOW AVAILABLE
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Leveraging Video & Mobile to Improve Impact |
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Buyers are increasingly using mobile devices in how they engage with your company and brand. Meanwhile, the consumption of online video, which is proven to increase engagement and interaction, continues to rise. What roll will mobile and video play in the evolution of digital marketing efforts? This webinar explores the challenges that some of the biggest B2B brands are facing with mobile marketing and how they are leveraging both mobile and video channels to engage their customers.
NOW AVAILABLE
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2013: What to Expect and How to Succeed in the Year of the Buyer |
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The world of marketing can change dramatically in just a year. While considering buyer preferences has long been an important step in delivering relevant and effective campaigns, in 2013 focusing on the customer experience will be crucial. To develop more rewarding relationships that lead to increased conversions and higher revenue, in 2013 marketers will have to be willing to let their buyers be their guide, paying attention to the actions their contacts are taking, or sometimes not taking, and allowing those behaviors to drive their campaigns.
NOW AVAILABLE
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Lead Generation: A Fundamental Flourishes in the Digital Era |
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There's nothing more important to a marketer than leads. Getting them. Nurturing them. Converting them. It's not just part of the job anymore. It is the job.
NOW AVAILABLE
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B2B Branding: Why Invest in It, How to Measure It, and What the Pros Do Right |
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Today's B2B marketers are realizing the importance of building their brand across every online marketing channel, from email and display advertising to search and social media. In a 2012 BtoB magazine survey, 91% of marketers said they were currently making an effort to increase the value of their brand online.
NOW AVAILABLE
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Turning Digital into Gold: How do publishers monetize their digital assets? |
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Publishers are starting to make digital publishing pay off. See the trends. Get some tips. Kim Keller, EVP Sales, Godengo+Texterity, uses magazine and website examples to illustrate findings from a poll of 100+ publishers. Learn how B2B publishers are diversifying revenue streams to grow their presence online, enhance content with rich media, and deliver smart advertising opportunities.
NOW AVAILABLE
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Pedal, Meet Metal: How to Accelerate Deals To and Through Your Funnel with Teleservices |
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The role of teleservices in b-to-marketing is changing fast. Where call center agents once focused almost solely on setting appointments for field sales or validating contact data, today they play an increasingly vital role in finding, qualifying, nurturing and even closing high-value opportunities. And now they're doing so faster than ever before.
NOW AVAILABLE
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The New Content Marketer: Winning Strategies for Driving Results with Video and Social Media |
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As the digital landscape evolves and mainstream media transforms, marketers are developing new strategies for engaging with consumers. In today's social world, marketers must make sure they are attracting consumers and sustaining their attention—not just interrupting them with ads.
NOW AVAILABLE
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Content Marketing: Ready for Prime Time |
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In this webinar we'll present research from BtoB's 2012 Content Marketing: Ready for Prime Time report. We'll sketch out the current landscape of b2b content marketing, how marketers are employing it, and where we see it going. We'll also hear from Nick Panayi, Director, Global Brand & Digital Marketing at Computer Sciences Corp. and George Stenitzer, VP-Marketing & Corporate Communications at Tellabs, as they discuss their use of content marketing, along with some best practices from the field.
NOW AVAILABLE
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It's Time for Marketing & Sales to be Friends Again |
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While Sales and Marketing people appear to be from two different worlds, they are points along the same continuum for a business to achieve the ultimate goal, hitting revenue targets. It starts with 'content' and 'trust'.
NOW AVAILABLE
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Drive demand, increase revenue, and boost marketing effectiveness with Social Business Technology |
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Enterprise social collaboration is firmly established as a way to reach prospects and customers, but it can also strengthen the effectiveness of marketing teams. In today's environment, marketing teams can be widely dispersed, a situation that requires remote players to closely interact with their office-bound colleagues. Telephones, email, and electronic file-sharing form the basis of such interaction, but now, more than ever, social business technology can play a crucial role in kitting together far-flung teams.
NOW AVAILABLE
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Harnessing the Power of Social Media: Metrics, ROI, and Paid Social Advertising |
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This webinar will help you understand how savvy marketers are creating, managing and measuring social media marketing campaigns including both organic and paid social. We'll look at the social media experience curve, ROI, satisfaction ratings, social monitoring tools, and spending on social media advertising. Finally, we'll break down the characteristics of successful vs. unsuccessful users of social media to help you understand how to plan your own social media marketing campaigns.
WATCH NOW
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Understanding Analytics: How the Right Data Can Move Leads Through the Buying Cycle |
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This webinar will help you understand how to identify crucial information and how use it to encourage users through the buying cycle. You'll learn how to separate and nurture the high quality leads from what are essentially tire-kickers. What's more, will examine the strategies marketers are using to generate increasingly in-depth data. From webinars to whitepapers and beyond, we'll examine the best practices.
NOW AVAILABLE
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Building the Marketing Dream Team: Organizational Considerations for the Modern B2B Marketing Department |
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Substantial changes have taken place that are transforming the ways B2B buyers engage with potential suppliers. Now more than ever, B2B buyers want to research on their own before engaging sales.
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Can You Keep a Secret? Best practices in privacy and customer data management online |
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Customer data is a company's most valuable asset. Today's technologies provide new opportunities in acquiring and capitalizing on this information. However, done improperly, companies may become exposed to privacy gaffes – problems that could lead to customer mistrust, lost business and legal exposure. Whether you provide or use services online, it is important to understand how data management practices and privacy affect you.
NOW AVAILABLE
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The Rise of Social: Emerging Market to Market Majority |
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Attendees of this webinar will hear some of the findings of BtoB's research report, “B2B Social Media Marketing: A Surge in Adoption,” which is based on 600 b2b marketers surveyed. In addition, attendees will hear case studies from Cisco Systems and Hitachi Data Systems. The information presented here will provide marketers with information that they can use to improve their own marketing campaigns.
NOW AVAILABLE
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Retargeting for B2B Marketers: How to Use Display Advertising to Nurture Leads Beyond the Inbox |
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What can marketers do to drive more conversions across their marketing mix while continuing to reach and engage with a new and highly targeted audience online? This webinar will explore how B2B marketers can use the powerful technique of retargeting to generate more leads across all of their marketing channels from email and search to social and display.
Now Available
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