Clearly, marketing automation is an important part modern marketing, but many marketers still face challenges. Why are sales and marketing still poorly aligned? How can I better understand my audience and give them the right content, in the right format, at the right time? This webinar will answer these questions and more.

In a marketing environment where buyers are changing the rules of engagement and sales sends conflicting messages about the leads we provide (more vs. better), B2B marketers must tackle the challenge of satisfying both our evolving audience and our internal partners. Account-Based Marketing (ABM) is an approach that can meet the challenge. Join author and B2B marketing strategist Ardath Albee and Jennifer Pockell-Wilson, VP of Integrated Marketing and Business Operations for Demandbase, to find out how to get started, what to change and the payoffs ABM can bring to your marketing efforts.

While most marketers understand the importance of a well-oiled lead generation machine, they still face fundamental questions. What is the best way to attract a lead's attention in the first place? How can you measure and document lead gen success? What's the best way to execute a lead gen campaign? This webinar will answer all these questions and more.