The Art and Science of Lead Generation

Thursday, May 30 - 2:00pm ET / 11:00am PT

While most marketers understand the importance of a well-oiled lead generation machine, they still face fundamental questions. What is the best way to attract a lead’s attention in the first place? How can you measure and document lead gen success? What’s the best way to execute a lead gen campaign? This webinar will answer all these questions and more.

 

Marketing Automation: The Power and the Glory

Wednesday, June 12 - 2:00pm ET / 11:00am PT

Clearly, marketing automation is an important part modern marketing, but many marketers still face challenges. Why are sales and marketing still poorly aligned? How can I better understand my audience and give them the right content, in the right format, at the right time? This webinar will answer these questions and more.

 

Email Marketing: Best Practices in a Multichannel, Multi-Device World

NOW AVAILABLE

Email Marketing: Best Practices in a Multi-Channel, Multi-Device World will look at the current trends in email marketing, how marketers are allocating budgets, and the challenges and opportunities b2b marketers face. What's more, we'll hear from top b2b marketers who will reveal their own best practices for creating successful campaigns.

 

Connect with the Connected: How brand leaders are building mobile relationships

NOW AVAILABLE

Early mobile brand leaders are moving fast to capture a place on customers' devices, adapting to the new mobile paradigm where relevance trumps reach. Brands that use everything they can learn about customers to drive personalization and value into their mobile connections are winning. This webinar explores Mobile Relationship Management strategies that create enduring connections between brands and their customers.