Engaging CEOs: How B2B Marketers Are Fast Tracking Opportunity
Tuesday, November 12 - 2:00pm / 11:00am
During this webinar, additional research from the Chief Executive Group will illuminate how CEOs offers marketers a powerful new point of influence – and an opportunity to compress their companies' sales cycles. You'll also hear directly from a CMO and brand marketer about the rationale, as well as the most effective ways and means, to connect and engage with the "chief of the c-suite."
Adjusting Your App-titude: Optimum Techniques for Managing Mobile App Campaigns
Thursday, November 7 - 2:00pm ET/ 11:00am PT
The use of apps is rising dramatically, with 80% of mobile users' time spent on the compact mobile programs. For marketers, mobile apps build brand loyalty and deepen customer engagement in today's on-demand world. Mobile apps have the potential to integrate well with other channels and ramp up campaign performance dramatically.
What Makes a Good Webinar?
NOW ON DEMAND
You are a savvy B2B marketer who creates great marketing campaigns for Lead Generation. You position yourself as a “thought-leader” and most likely use webinars, videos, whitepapers, or blogs to claim your space in a specific industry. How well are these techniques working for you? Let's look at the effectiveness of the first one: the power of Webinars.
The Cost of Dirty Data
NOW ON DEMAND
Lead generation is an ongoing challenge for b2b marketers. And with event lists, sales lists, web leads, legacy names, data integrity and visibility is a huge problem. Add in job and other changes that cause over 2% of the database to go bad every month, and the problem keeps compounding. How much is this costing your business - and how much revenue can be immediately unlocked when it's clean?