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By Sandra Zoratti,
VP-marketing, Ricoh Co.
SPECIAL REPORT
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BtoB's VIDEO ARCHIVE:
INSIGHT FROM TOP MARKETERS
Watch top b-to-b marketers from companies such as American Express,
Siemens and Eastman Kodak answer a variety of questions about their
strategies, goals and tactics. The video clips, carefully chosen and
edited, were gathered at BtoB and industry events.
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| Randall Rothenberg of the IAB stresses the importance of staying informed when it comes to to Internet legislation. X |
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| Pam Didner, Global Integrated Marketing Manager, Intel Corp. discusses the relationships between Big Data and marketing campaigns. |
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| George Stenitzer, VP-communications at telecom equipment maker Tellabs, reveals where he's focusing. |
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| John Kennedy, VP-corporate marketing at IBM, talks about how IBM is harnessing digital data to create more personal experiences. |
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| Tom Haas, CMO at Siemens, discusses where Siemens is focusing in its marketing. |
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| Kathy Button Bell, VP-CMO, Emerson Electric Co. discusses her forthcoming BMA vice chairmanship. |
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| Catherine Derkosh, marketing communications director at Siemens Industry, discusses the company's new gamification initiative. |
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| Tom Hass, CMO, Siemens Corp. tells BtoB about the biggest value of BMA 2012. |
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| Belinda Hudmon, senior director-integrated marketing at Motorola Solutions talks with BtoB about how her company is using social media. |
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| Mark Wilson, Senior VP of Corporate and Field Marketing at Sybase, an SAP Company, discusses the opportunity inherent in mobile marketing. |
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| BtoB talked to Matt Benati, VP Global Marketing at Attunity about the company's content marketing initiatives. |
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| Tom Stein of Stein+Partners Brand Activation talks mobile marketing |
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| BtoB caught up with Stephen Bury of Microsoft and George Stenitzer of Tellabs |
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| Jamie Womack, VP-corporate marketing and branding, CareerBuilder spoke at BtoB's Oct 18 NetMarketing breakfast. |
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| Lawrence M. Kimmel, CEO of the Direct Marketing Association, talks about the theme of the DMA's annual convention. |
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| Cindy Humphrey of CenturyLink Business discusses the most important factors for success in b-to-b marketing. |
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| BtoB asked five top marketers about where they will be making investments next year. |
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| BtoB asked five top marketers about their social media marketing experiences. |
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| BtoB caught up with a few top markers to discuss the technologies in which they are investing. |
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| Kirby Wadsworth of F5 Networks explains how companies can kickstart better sales and marketing alignment. |
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| Joe Angel of Packaging World discusses marketing initiatives that are working for his company. |
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| John Neeson of SiriusDecisions discusses major trends and challenges facing b2b marketers. |
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| Tony Jaros of SiriusDecisions explains how companies can improve the hand off of leads from marketing to sales. |
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| Jim Kizielwicz of Kronos discusses his company's major initiatives. |
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| Roger Friedman of Lebhar-Friedman Inc. details what marketing initiatives are working for his company. |
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| Peter Goldstone of Government Executive Media Group explains marketing initiatives that are working for his company. |
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| Antonio Lucio of Visa Inc. tells BtoB about how social media has impacted his traditional marketing campaigns. |
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| Joe Pulizzi, Founder, Content Marketing Institute talks to BtoB about the intersection of social media and content marketing. |
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| Ginger Shimp of SAP tells BtoB about the uses and effect of a video white paper as opposed to a text-based white paper. |
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| Carter Holland, VP-corporate marketing at Avid tells BtoB how e-newsletters are supporting the company's marketing outreach. |
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| Brian Chertok of Kronos Inc. tells BtoB how the company builds self-qualified prospect lists. |
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| Alan Belniak, Director of social media marketing at Parametric Technology Corp. talks BtoB about the company's recent initiatives. |
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| Sherrill Mane of IAB discusses the current state of the measurement industry. |
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| Bob Carrigan of the IAB discusses the impact regulation and do-not-track can have on b2b marketers. |
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| Bob Liodice of the ANA discusses government regulation of online behavioral advertising. |
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