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BtoBlog: Blog Post of the Day |
Posted by:
Ginger Shimp, Marketing Director, SAP America
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FEATURES
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ABOUT US
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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-up with John McDonald, VP-marketing, British Airways
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BtoB's VIDEO ARCHIVE:
INSIGHT FROM TOP MARKETERS
Watch top b-to-b marketers from companies such as American Express,
Siemens and Eastman Kodak answer a variety of questions about their
strategies, goals and tactics. The video clips, carefully chosen and
edited, were gathered at BtoB and industry events.
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| Tom Stein of Stein+Partners Brand Activation talks mobile marketing |
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| BtoB caught up with Stephen Bury of Microsoft and George Stenitzer of Tellabs |
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| Jamie Womack, VP-corporate marketing and branding, CareerBuilder spoke at BtoB's Oct 18 NetMarketing breakfast. |
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| Lawrence M. Kimmel, CEO of the Direct Marketing Association, talks about the theme of the DMA's annual convention. |
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| Cindy Humphrey of CenturyLink Business discusses the most important factors for success in b-to-b marketing. |
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| BtoB asked five top marketers about where they will be making investments next year. |
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| BtoB asked five top marketers about their social media marketing experiences. |
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| BtoB caught up with a few top markers to discuss the technologies in which they are investing. |
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| Kirby Wadsworth of F5 Networks explains how companies can kickstart better sales and marketing alignment. |
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| Joe Angel of Packaging World discusses marketing initiatives that are working for his company. |
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| John Neeson of SiriusDecisions discusses major trends and challenges facing b2b marketers. |
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| Tony Jaros of SiriusDecisions explains how companies can improve the hand off of leads from marketing to sales. |
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| Jim Kizielwicz of Kronos discusses his company's major initiatives. |
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| Roger Friedman of Lebhar-Friedman Inc. details what marketing initiatives are working for his company. |
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| Peter Goldstone of Government Executive Media Group explains marketing initiatives that are working for his company. |
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| Antonio Lucio of Visa Inc. tells BtoB about how social media has impacted his traditional marketing campaigns. |
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| Joe Pulizzi, Founder, Content Marketing Institute talks to BtoB about the intersection of social media and content marketing. |
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| Ginger Shimp of SAP tells BtoB about the uses and effect of a video white paper as opposed to a text-based white paper. |
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| Carter Holland, VP-corporate marketing at Avid tells BtoB how e-newsletters are supporting the company's marketing outreach. |
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| Brian Chertok of Kronos Inc. tells BtoB how the company builds self-qualified prospect lists. |
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| Alan Belniak, Director of social media marketing at Parametric Technology Corp. talks BtoB about the company's recent initiatives. |
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| Sherrill Mane of IAB discusses the current state of the measurement industry. |
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| Bob Carrigan of the IAB discusses the impact regulation and do-not-track can have on b2b marketers. |
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| Bob Liodice of the ANA discusses government regulation of online behavioral advertising. |
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| Kathy Mandelstein of IBM discusses social media marketing at the Feb. 2011 NetMarketing Breakfast in New York. |
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| Kathy Mandelstein of IBM discusses how IBM is using smartphone geo-location in its b-to-b marketing campaigns. |
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| Loren McDonald, VP-industry relations with Silverpop discusses how marketers can better "humanize" their e-mail marketing campaigns. |
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| Mark Wilson, VP-corporate marketing at Sybase Inc discusses his company's use of social media. |
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| Paul Dunay, Global managing director of marketing at Avaya discusses Avaya's use of social media. |
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| Jan Soderstrom, CMO of SunPower Corp., discusses the growing power of the CMO. |
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| Donovan Neale-May of the CMO Council talks about the b2b marketing landscape in the coming year. |
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Digital Edge Keynote
December 2, 2010 |
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Cynthia Green of DuPont at BtoB's Best Awards 2010
Nov. 10, 2010. |
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John Kennedy of IBM at BtoB's Best 2010
November 10, 2010 |
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Kathy Button Bell of Emerson at BtoB's Best Awards 2010
November 10, 2010 |
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