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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-up with John McDonald, VP-marketing, British Airways

 
 
February 14 - 2:00pm ET / 11:00am PT

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Sean Callahan
On the “AdRants” blog, Steve Hall posted about IBM Corp.'s latest “Smarter Planet” ads, which were created by Ogilvy & Mather. The ads promote IBM's analytics, cloud computing and demand planning. Hall is a fan.
Tequia Burt
Have you heard of Pinterest? If you haven’t heard of this social networking site yet, which call itself a “virtual pinboard” that allows users to manage and share web images and links, you will soon.
Kate Maddox
Forrester analyst Anthony Mullen sounds off on the recent furor over SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act) currently being debated in Congress. “There is something wider at work here beyond simply piracy,” Mullen writes in his blog.
Christopher Hosford
When multichannel marketers think about search marketing, they typically focus on the impact it can have on online behavior, observes Nathan Safran, on the Conductor blog.
 


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