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One consequence of Big Data and marketing automation is the exponential growth in the number of leads.
04/22/13
Shelton, Conn.—About a third (33.8%) of the b-to-b and consumer publications audited by BPA Worldwide reported digital circulation for the second half of last year, the organization said.
05/10/13
Smartphone adoption is changing the way businesses market and advertise. It's critical that you have a well-thought-out strategy for marketing to smartphone users. People who find your business on their smartphones would rather call you than fill out a web form.
04/02/13
San Diego—Sales and marketing consultancy SiriusDecisions Inc. introduced a new mathematical model that benchmarks sales productivity at its annual summit here.
05/10/13
New York—The Online Publishers Association has named Noah Mallin VP-marketing. He was most recently VP-group director for social media at agency Digitas, New York.
05/10/13
New York—BBDO New York has appointed Jeff Kenyon head of planning. Kenyon was previously exec VP-group planning director at the agency.
05/10/13
San Diego—The top channel programs of the year were recognized Thursday by SiriusDecisions at its annual conference here. Honors went to Adobe Systems, payroll and benefits provider PrimePay Inc., OEM supplier Progress Software and SAP.
05/10/13
Palo Alto, Calif.—The Chief Marketing Officer Council has partnered with mobile relationship management company FunMobility to produce a mobile news app for members of the council. The app features industry news, CMO Council reports and event listings.
05/10/13
Kris Duggan is co-founder and chief strategy officer of Badgeville Inc., which develops gamification opportunities for companies.
05/01/13
San Diego—Last year marketing consultancy SiriusDecisions Inc. rolled out a major revision of its Demand Waterfall marketing effectiveness model with a new focus on sales-sourced leads and teleprospecting.
05/09/13
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