|
The Direct Marketing Association last month released its “Statistical Fact Book 2013,” and one key finding came as no surprise: A quarter of marketers said the biggest challenge they face is analyzing data. The second biggest hurdle is applying that information to future campaigns.
05/13/13
It's a lonely time for many b-to-b social media employees. While b-to-b social media spending increased 9.6% last year, according to the CMO Survey, the majority of b-to-b companies are failing to integrate social media into their business practices.
05/15/13
Lead generation is becoming simpler in practical terms—it's easier than ever before to find and nurture prospective customers. But the forces driving it are complex, including the integration of marketing and sales tools and continued industry consolidation.
05/13/13
San Francisco—Twitter Inc. is partnering with ESPN Network to expand its presentation of short sports videos intended to attract ads and paid social posts.
05/17/13
Until it launched an integrated lead-gen campaign in October, payroll and human resources services company Automatic Data Processing had never run a digital campaign with trackable metrics.
05/13/13
If you ask Stephanie Winans, a digital media strategist, consultant and speaker on social media, there are at least two good reasons you should be watching your competitors' social media platforms.
05/15/13
Chicago—The average tenure for chief marketing officers among the top 100 advertised brands rose to 45 months last year, a two-month gain over the 2011 average, according to the ninth annual CMO tenure study from executive search consultancy Spencer Stuart.
05/16/13
The play was awful, a rare swing-and-a-miss for the local theater company that I had supported for many years. Shortly after the curtain fell, I sent a warning tweet to other prospective theatre-goers: Fine acting and stage design can't overcome a “monstrously bad script.”
05/13/13
San Mateo, Calif.—Marketing automation company Marketo Inc. went public today, raising $79 million in an initial public offering. The company sold 6.1 million shares at $13 per share and will trade on the Nasdaq Global Select Market under the symbol MKTO.
05/17/13
Cambridge, Mass.—Companies with large social media marketing budgets prioritize funds to promote content on general social networks, according to a new study by Forrester Research.
05/16/13
|
