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Why aren't we better stewards of demand generation?
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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Kathy Button Bell, CMO at Emerson
READ NOW
MEET THE BLOGGER
Tom Nightingale, VP Communications & Chief Marketing Officer, Con-way
Tom Nightingale is president-sales and marketing at ModusLink. Previously he was CMO at Con-way Inc. Prior to that he held executive roles at Schneider National, United Parcel Service of America, CSX and GATX. He holds a B.A. in international marketing/management from Siena College and an MBA from Syracuse University.
Blog Posts by Tom Nightingale
Visualizing the next trend in social media
Keep it real
Sidewalk grinders
The case for data presentation and Hipmunk
People are too important to be left to the HR department
Google and the FTC
Reflections of a B2Ber in a B2C world
B-to-b, and b-to-c—what we can learn from each other
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