SPBA brings concision and clarity to complex categories, including technology, financial services, human resources, information services, business advisory services, education, telecommunications, industrial and more.
SPBA digs deeper and applies a wide array of advanced research methodologies to reveal customer-centric brand strategies, naming and visual identity systems, positioning/messaging architectures, and segmentation schemas.
SPBA strives to provide nothing less than best-in-category creative — energizing, extensible work across all channels that moves the needle for all target audiences — from customers and prospects to employees and influencers.
SPBA develops synchronized go-to-market strategies and plans that drive brand, demand and measureable results across all relevant digital and offline touch points.
SPBA provides B2B's preeminent content marketing capabilities, and makes superior-quality, strategically driven content a brand differentiator and results driver.
SPBA delivers global scale as part of the Business Branding Network, the premier network of leading, independent B2B agencies in the world.
The WhatFor technology leader IntraLinks, activate the brand by pivoting perceptions from a "niche" focus to an expansive brand that enables the Extended Enterprise. Aggressively introduce the IntraLinks Connect inter-enterprise content sharing platform globally. Drive brand awareness, associations and preference—while also driving customer/prospect engagement.
The HowUsing an integrated paid/earned/owned media framework, dominate decision makers' digital brand ecosystem (DBE). Engage the targets at multiple touchpoints—website, digital/mobile display, campaign microsite, embedded microsites in IT websites (CIO.com, InformationWeek, etc.), virtual events, search, social media. Achieve targeted ubiquity and over-deliver across all KPIs.
Online engagement was 3x industry benchmarks. Since launch, over 7,000 marketing inquiries have been driven into a multi-channel lead nurturing framework at a cost per lead 20% below proforma. The campaign digitally and socially connected IntraLinks with major enterprise prospects in key vertical and functional categories including financial services, pharma/life sciences, general counsel/compliance.