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SOCIAL MEDIA MARKETER FEATURE
If you ask Stephanie Winans, a digital media strategist, consultant and speaker on social media, there are at least two good reasons you should be watching your competitors' social media platforms.
May 15, 2013
Kris Duggan is co-founder and chief strategy officer of Badgeville Inc., which develops gamification opportunities for companies.
May 01, 2013
The traditional criticism of Google+ since its founding two years ago has been that few people use it.
April 17, 2013
Social media encompasses two worlds, organic postings and paid advertising, and the two can work together nicely. In fact, some believe the two must be teamed up to make social marketing really pay off.
April 03, 2013
On March 7, Facebook announced it is redesigning its News Feed, and since the announcement marketers and social media experts have been lighting up the Internet with speculation about what the changes will mean.
March 20, 2013
For the marketer seeking social media marketing partners, much depends on that marketer's strategic needs. Then it's up to the vendors to serve up their best pitches.
March 06, 2013
Pinterest as a social marketing site is perhaps best suited to brands with outstanding visual stories to tell. Nails magazine is one such brand, as it reaches out to nail technicians and salon owners with a focus on creative designs for nails.
February 06, 2013
In recent months Facebook Inc. has been quietly testing a new revenue-raising feature: paid messaging. So far, the service is aimed at individual users, but b-to-b marketers have been watching the tests and wondering if paid Facebook messaging would work for them.
January 23, 2013
One of the least appreciated, and still relatively undeveloped, values of social media is support of channel partners. For large companies that rely on an array of resellers, social media can be an attractive two-way street.
January 09, 2013
Company loyalty programs, with a history that goes back at least 30 years, are being transformed by social media.
December 19, 2012
EXPERT INSIGHT
It's a lonely time for many b-to-b social media employees. While b-to-b social media spending increased 9.6% last year, according to the CMO Survey, the majority of b-to-b companies are failing to integrate social media into their business practices.
May 15, 2013
How much would $5,000 change your life?
May 01, 2013
While writing a social media policy can be evolutionary, it still needs to have a strong backbone that addresses key elements. Many aspects need to be considered when developing a social media policy, from personal ethics to legal challenges.
April 17, 2013
It's conference season, and I've been coast-to-coast visiting the usual events. After eavesdropping on many a conversation—and being part of several legitimate ones, too—it's clear that the hottest topic around continues to be social media integration.
April 03, 2013
B-to-b sales professionals spend their days finding, calling on and following up with new prospects. Experience has taught them that people do business with people they like and trust. So how can they build relationships efficiently and effectively, earn trust and shorten the sales cycle?
March 20, 2013
Six months ago, your company charged into social media with Facebook, Twitter and YouTube accounts, eager to cash in on the bounty of word-of-mouth goodness that happens when employees and customers sing your praises.
March 06, 2013
Events have long been a mainstay of b-to-b marketing, but their high cost has frightened most companies away from realizing their potential as thought-leadership vehicles. Now, a mostly forgotten social media platform is offering intriguing new possibilities.
February 20, 2013
Social media marketing is a great way for businesses to increase brand awareness, drive traffic and engage directly with customers and potential buyers. And if you work for a b-to-b company, chances are you already know that.
February 06, 2013
In the last issue of Social Media Marketer, I shared with you some statistical evidence that people's attention spans are shrinking and their tolerance for long-form content is growing thin.
January 23, 2013
Spending on content is expected to explode this year as marketers recognize the growing influence of search engines and the value of peer recommendations.
January 09, 2013
SOCIAL MEDIA MARKETING NEWS
Cambridge, Mass.—HubSpot Inc. has launched Social Inbox, which integrates social media monitoring and publishing with HubSpot's contact database for better marketing segmentation.
May 09, 2013
San Francisco—LinkedIn is rolling out a new feature for its LinkedIn Today pages called Channels that aggregates content according to broad topics rather than industry sectors.
May 09, 2013
San Francisco—Salesforce.com Inc. has announced the full release of its Communities platform, which enables collaboration among marketing, sales, customer service and outside vendors.
May 02, 2013
Menlo Park, Calif.—Facebook Inc. has acquired mobile start-up Parse. Financial terms of the deal were not disclosed, but TechCrunch.com is reporting that the deal is valued at $85 million in cash and stock.
April 29, 2013
San Francisco—LinkedIn announced the debut of a contact management platform that will bring together a user's contacts from address books, email accounts, calendars and LinkedIn connections.
April 26, 2013
New York—Social microblogging company Tumblr has begun rolling out mobile ads that appear as sponsored posts rather than banners.
April 26, 2013
San Jose, Calif.—Adobe has added a new predictive publishing feature to Adobe Social, part of the Adobe Marketing Cloud.
April 24, 2013
Chantilly, Va.—Spending on social advertising continues to grow, in particular for location-oriented campaigns, according to marketing consultancy BIA/Kelsey's “U.S. Local Media Forecast, 2012-2017: Social Local Media” report.
April 11, 2013
San Francisco—Twitter has redesigned its ad center with improved campaign and expenditure reporting, performance metrics and campaign management. The ad center dashboard now reports all engagements received by Promoted Tweets ads, such as earned media from sharing.
March 28, 2013
Menlo Park, Calif.—Facebook Inc. has started placing ads from its FBX ad exchange in the news feeds of users, including retargeting ads from sites that users have previously visited.
March 27, 2013
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