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Building and maintaining loyalty in a customer-driven World

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Best Use of Integrated Technology

Winner: Adobe Systems

Runner-up: Deltek Inc.

Best Use of Integrated Nontech

Winner: Aon

Runner-up: New Cities Foundation

Best Use of Twitter

Winner: GE Intelligent Platforms

Runner-up: Technology Association of Georgia

Best Use of Facebook

Winner: Emerson Climate Technologies

Runner-up: Cisco Systems

Best Use of LinkedIn

Winner: Dell Inc.

Runner-up: Burns & McDonnell

Best Use of Corporate Blog

Winner: Intel Corp.

Runner-up: Strother Communications Group

Best Use of Pinterest

Winner: Constant Contact

Runner-up: JCK Marketplace

Best Use of Viral Video

Winner: Dun & Bradstreet Credibility Corp.

Runner-up: Sourcefire Inc.

Best Use of Closed Community

Winner: Cisco Systems

Runner-up: VMware User Group

Best Use of Mobile

Winner: Cisco Systems

Runner-up: Hobart Corp.