Winner: Hobart Corp. for "Get Back to Scratch"
Runner-up: Aon Corp. for "Pass It On"

Best Use of Integrated Campaign—Tech Company

Winner: IBM Corp. for "Information on Demand 2011"
Runner-up: CenturyLink Business for "Ultimate Problem Solver"

Best Use of Facebook

Winner: Constant Contact for its Facebook page
Runner-up: Cisco Systems for its SuperFan program

Best Use of Twitter

Winner: Constant Contact for its Twitter page
Runner-up: Schawk Inc. for BrandSquare

Best Use of LinkedIn

Winner: Ultimate Software for its LinkedIn engagement initiative
Runner-up: TELUS Business Solutions for LinkedIn Rapid Response Program

Best Use of a Corporate Blog

Winner: Intuit Inc.
Runner-up: Cisco Systems

Best Use of Viral Video

Winner: Corning Inc. for "A Day Made of Glass"
Runner-up: CDW for "North Pole Inc."

Best Use of Mobile

Winner: McGraw-Hill Cos. for its Aviation Week Paris Air Show app
Runner-up: Lincoln Financial Group for its Annuity Visualizer iPad tool

Best Closed Community

Winner: Marketo Community
Runner-up: CMO Club

People's Choice Award

Winner (Tech): CenturyLink Business for "Ultimate Problem Solver"
Runner-up (Non-tech): Aon Corp. for "Pass It On"