Submission Criteria
Submissions must consist of b-to-b social media marketing programs that debuted February 2012 or later, with the exception of the Blog and Closed Community categories. We will not consider campaigns entered in our 2012 competition. Blogs and closed communities must have had posts or active conversations February 2012 or later, but may have debuted earlier. Only entries from organizations marketing/selling b-to-b products or services will be considered, including agency work on behalf of clients. B-to-c organizations are ineligible. To view the full criteria and descriptions for each category in the Social Media Marketing Awards, download this PDF.
Judging Criteria
All categories will be judged based on how well the program achieved
the marketer’s objectives. Extra consideration will be given to
submissions that include measured results.
Purchase Entries
Cost: $75 for each entry. $60 for 3 or more entries.
Process:
Complete the online submission process for each entry. Credit card payment is
required.
Prepare Your Submissions
All submissions must be submitted via upload through our online
submission process.
The following is required for each entry (maximum of 300 words each):
Objective: Describe your goals in using the social
media channel to communicate with and listen to customers, prospects,
partners and influencers.
Strategy: Describe specific details of the program
including how you chose which social channel to use, how it was implemented
and how it was monitored.
Results: Describe how the program met or exceeded its
objectives, including quantified results such as growth of brand awareness,
sales, conversions, customer satisfaction, etc.
Examples (up to 3 uploads): Relevant links to sites,
blogs and videos; Tweets; any collateral, including screen grabs, that
will help illustrate your submission.
People’s Choice Award
On February 12, 2013, our editorial team will choose their three favorite entries from both technology and non-technology companies and will open voting for the People’s Choice awards on our website. Our People’s Choice winners (one from a tech company and one from a non-tech company) will be announced at our March, 2013 awards event in San Francisco as part of BtoB’s Digital Edge Live conference , announced online following the event, and recognized in our April, 2013 issue. Voting information will be provided with our online announcement on February 11 and in our March issue.
Who will judge the entries?
BtoB’s editorial team
When will the winners be notified?
Winners will be notified in late January, 2013. Non-winners will not be notified.
When will the winning entries
be published?
Winning entries will be announced online on February 11 and published in our March , 2013 issue. The People’s Choice winners will be announced at the Digital Edge Live conference San Francisco in March, 2013 and in our April, 2013 issue.
Can I make changes to my online form after submitting it?
Yes. Please return to the
online submission page to edit your entry.
You must make all updates by the deadline.
Who can I contact with additional questions?
Michele Langer at
mlanger@crain.com or 212.210.0197
