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BtoBlog: Blog Post of the Day
  
Posted by:
Ginger Shimp, Marketing Director, SAP America
 
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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-up with John McDonald, VP-marketing, British Airways
 
BtoB Social Media Awards
Call for entries is now closed.



Attention B2B marketers and agencies: Show us your best and most innovative social media marketing programs of the past year. Our editorial team will choose their favorite submissions and recognize them in our April 4 issue of BtoB and at our Social Media Marketing Awards Breakfast in New York City on May 24.

Entries were accepted in the following categories:

  • Best use of Facebook
  • Best use of Twitter
  • Best use of LinkedIn
  • Best use of viral video
  • Best corporate blog
  • Best closed community
  • Best social media integrated campaign (across more than one social channel)

BtoB will recognize a winner and runner-up from each of the above categories. In addition, our readers will have the opportunity to vote for their favorite entries from a tech and non-tech company and we’ll reveal the People’s Choice winners at our awards breakfast.

Cost: $50/each entry; $40/each entry for three or more entries.

Questions on the program? Contact Megan Lee at malee@crain.com or 212-210-0467.

 


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