Winner: Hobart Corp. for "Get Back to Scratch"
Runner-up: Aon Corp. for "Pass It On"
Best Use of Integrated Campaign—Tech Company
Winner: IBM Corp. for "Information on Demand 2011"
Runner-up: CenturyLink Business for "Ultimate Problem Solver"
Best Use of Facebook
Winner: Constant Contact for its Facebook page
Runner-up: Cisco Systems for its SuperFan program
Best Use of Twitter
Winner: Constant Contact for its Twitter page
Runner-up: Schawk Inc. for BrandSquare
Best Use of LinkedIn
Winner: Ultimate Software for its LinkedIn engagement initiative
Runner-up: TELUS Business Solutions for LinkedIn Rapid Response Program
Best Use of a Corporate Blog
Winner: Intuit Inc.
Runner-up: Cisco Systems
Best Use of Viral Video
Winner: Corning Inc. for "A Day Made of Glass"
Runner-up: CDW for "North Pole Inc."
Best Use of Mobile
Winner: McGraw-Hill Cos. for its Aviation Week Paris Air Show app
Runner-up: Lincoln Financial Group for its Annuity Visualizer iPad tool
Best Closed Community
Winner: Marketo Community
Runner-up: CMO Club