CURRENT ISSUE

SPECIAL REPORT

Media Power 50: Our annual look at the top b-to-b advertising vehicles

LEAD GEN

Vendor consolidation, tech integration drive changes in how B2B marketers acquire leads

Email

How real-time analytics help email marketers

Direct

A/B testing boosts email, website development

LEAD GEN

ADP content campaign pays off

Sharon Crost is integrated marketing and social media manager at Hitachi Data Systems (HDS). She develops integrated strategies and leads social marketing awareness and lead generation campaigns, social engagement programs, brand advocacy and integrated social and online analytics. Sharon is a member of the Collaboration and Social Media council and also runs the HDS Social Media Ambassadors club, a club designed to mentor employees to success in new social technologies.