Sandra Zoratti is an author, speaker and B2B marketer. Sandra is recognized in social business, brand leadership and as a thought leader in the area of data-driven marketing. She published her book on the data-driven topic in 2012: "Precision Marketing: Maximizing Revenue Through Relevance" (KoganPage, 2012, book on Amazon amzn.to/precisionmarketing). Sandra is honored as Colorado's Business Marketer of the Year 2012. You can find Sandra on LinkedIn, Twitter @sandraz and on her website sandrazoratti.com.