Sandra Zoratti is an author, speaker and marketer, and VP-marketing at Ricoh Co. Zoratti is recognized as a thought leader in the area of precision marketing and published her book on the topic in 2012: “Precision Marketing: Maximizing Revenue Through Relevance (KoganPage, 2012). She was honored as Colorado's Business Marketer of the Year in 2012. You can find Sandra on LinkedIn, Twitter @sandraz and on her website sandrazoratti.com.